Many start-up businesses fail because they try and run before they walk. They want to be all things to all people the day they open their doors. Not Openly.
Formed just five years ago by a team of insurance industry veterans, Openly decided they would do one thing exceptionally well before adding other products; that one thing is homeowners insurance.
If you’re concerned about a young insurance company not having the resources to pay a claim on a high-value home – you needn’t be. Openly’s coverage is provided by Rock Ridge Insurance Company, rated A- (Excellent) by A.M. Best, the insurance industry’s most respected rating company, for their financial strength and claims-paying ability.
At present, Openly doesn’t offer auto, life, or commercial insurance. Instead, they’ve spent their time and effort developing a superior homeowner’s policy that can be used for multiple occupancy types, including primary, secondary, seasonal, and homes rented to others.
The policy includes premium features, e.g., guaranteed replacement cost, open perils contents coverage, and high available water backup limits. Special endorsements such as personal cyber, home-sharing, and equipment breakdown are also available.
Kelly Klee clients don’t buy on price alone, but it is an important factor when evaluating insurance products. Openly is certainly not a discount carrier, but they are very competitively priced. They don’t rely on traditional variables like swimming pools, dogs, wires, etc. – they employ more of an overall automated assessment based on dozens of factors, including the client’s loss propensity. They describe their pricing model as “contrarian” relative to many other personal lines carriers, enabling them to offer more attractive pricing.
Many of the household names of the personal lines insurance industry tend to only talk about their coverage. However, Openly not only talks about their product, but they also count their knowledge of technology as a key difference-maker in the marketplace.
Openly’s founders include “an insurance person who knows technology and a technology person who knows insurance.” They’ve combined that knowledge into an easy-to-understand homeowner’s policy with the technology behind it to price competitively, pay claims fairly, and provide outstanding service to policyholders.
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